Managing e-mails "on hold"
When an e-mail bounces, it is automatically put on hold by CiviCRM to avoid being blacklisted.
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When an e-mail bounces, it is automatically put on hold by CiviCRM to avoid being blacklisted.
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CiviCRM is a system that manages contacts and webmails sent to them, but relies on an external webmail service to manage the deliverability. FDI has set up an account with , one of the industry leaders, to send webmails and e-mails on behalf of FDI.
All e-mails and webmails sent through a service like this need to follow certain rules:
if the e-mail is a marketing e-mail/newsletter (such as FDI News, Congress News, etc.), then the user needs to have opted in (subscribed) to the e-mail
there needs to be a footer with:
the contact information of the organization
an unsubscribe/manage subscription link
In order to maintain a good reputation, not be blacklisted, and allow for uninterrupted service and deliverability of your webmails/e-mails, FDI must follow the above rules. Once reputation is affected, it is very difficult to reverse it.
Reputation is safeguarded by putting e-mails on hold. If a message isn't delivered, the recipients e-mail provider sends a message back to SendGrid with the reason for which the webmail was held or undeliverable; SendGrid then informs CiviCRM that the e-mail was not delivered; CiviCRM then puts that e-mail on hold to ensure that FDI doesn't get blacklisted.
An e-mail can have its on hold status removed individually or in a group. Generally, an e-mail should not be removed from from the on hold status unless the administrator is sure that e-mail can receive e-mails again. This can be verified through the SendGrid delivery report. You can access this information for the past 30 days.
An exception to the rule is for e-mails sent to our Governance contacts.
Before sending any communication to FDI Members using CiviCRM, the administrator can ensure that there is a high rate of delivery by Removing Governance e-mails from being held. To do this: