Social Media

August 2017

Social media has become an integral part of FDI’s communication strategy. It has become one of the most direct and influential forms of mass communication for FDI, alongside and possibly surpassing webmail.

This plan describes the overarching communications and advocacy aims for FDI’s social media platforms, identifies objectives, audiences, key messages, and tools to promote the organization’s work. It proposes a yearly editorial calendar containing important dates, events and activities, and suggests monitoring and evaluation methods to measure reach, engagement and impact.